VORWERK
THERMOMIX TM7 LAUNCH EVENT
Live EXPERIENCE: PRODUCT LAUNCH
Client: bplusD & Einfall GmbH
THE EVENT
The unveiling of the new Thermomix TM7 marked the most ambitious product launch in Vorwerk’s history to date.
Held in Berlin, the event welcomed more than 2,500 guests and redefined industry benchmarks for live brand experiences. Featuring cutting-edge technology, drone choreography, laser installations and a 70-piece live orchestra, it drew acclaim from leading media outlets and influencers alike. What began as a Valentine’s Day “Lovebrand” celebration became an unexpected product reveal that resonated worldwide, sparking viral attention across social media.
THE MUSIC
THVNDR, under the creative direction of composer and sound designer Martin Krause, crafted the complete sonic identity for this groundbreaking event. Working in collaboration with the Berlin Orchestra – an ensemble of world-class musicians drawn from Germany’s leading film and broadcast orchestras – and the amazing team of Scoring Berlin, we composed and arranged an epic live overture. This included original music and bespoke orchestral arrangements of timeless classics such as Whitney Houston’s I Will Always Love You, Rihanna’s We Found Love and David Guetta’s remix of Love Tonight.
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More InformationBEHIND THE SCENES
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More InformationThe overture was rehearsed and recorded at the iconic Teldex Scoring Stage before opening the event live. For the official reveal of the Thermomix TM7, THVNDR composed the soundtrack to a breathtaking combination of next-generation visuals and a monumental laser performance. Additional compositions and custom sound design were created for other show moments, including an immersive audiovisual metamorphosis featuring a synchronised drone ballet, as well as the staged opening of the TM7 Exhibition, where guests explored the product’s new features first-hand.
BEHIND THE SCENES
You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationThe overture was rehearsed and recorded at the iconic Teldex Scoring Stage before opening the event live. For the official reveal of the Thermomix TM7, THVNDR composed the soundtrack to a breathtaking combination of next-generation visuals and a monumental laser performance. Additional compositions and custom sound design were created for other show moments, including an immersive audiovisual metamorphosis featuring a synchronised drone ballet, as well as the staged opening of the TM7 Exhibition, where guests explored the product’s new features first-hand.
A MULTI-SENSORY EXPERIENCE
Serving as musical director on-site, THVNDR ensured every element aligned seamlessly with the creative vision – delivering a multi-sensory experience that left a lasting impression on an audience of thousands and millions more online.
The TM7 product launch became an unforgettable live experience that merged music, technology, and visual storytelling on a monumental scale. Every sonic detail was designed to amplify the emotional impact, from the orchestral overture to the immersive sound design for each show element.
Relive the highlights of this groundbreaking event in the Product Launch Aftermovie below.
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More InformationVideo by bplusD Events