MERCEDES-BENZ
ARENA OF IDEAS PRESENTATION
Live EXPERIENCE: PRODUCT PRESENTATION SHOW
Client: MILK DESIGN & Einfall GmbH
AN EXCLUSIVE SHOWCASE IN BERLIN
In the Uber Eats Music Hall (formerly Verti Music Hall) in Berlin, Mercedes-Benz hosted an exclusive event for over 1,000 dealers and marketing employees. The highlight of the evening was the presentation of several key models, including the EQC, GLE, and B 180.
For this event, THVNDR was commissioned to compose the original music for the vehicle show presentations and collaborate with a 10-piece string ensemble from Berlin, comprised of some of the top orchestral players in Germany and Europe. The ensemble performed ther compositions live, adding an emotional and cinematic dimension to each part of the presentation.
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More InformationUNFORGETTABLE SHOW MOMENTS
One of the most unforgettable moments was a flying, illuminated Smart that soared over the audience’s heads in sync with the live music. Another standout performance featured a conductor elevated high above the crowd on a custom-designed festival Smart, complete with an integrated light show and hydraulic lift, directing the ensemble from above.
This project was a rare opportunity to merge automotive innovation, live orchestral performance, and theatrical show design into a single immersive experience.
